A small set of samples I'm free to show publicly. The full picture, a decade of leading brand and creative at HIPB2B and my current work at NYSCAA, lives on the about page. Click any image to see it larger.
The Avant Garde is a production company focused on arts, music, and entertainment experiences for People of Color, established in 2014. I designed two directions for their site refresh so they could pick the pace of change.
Design 1: Continuity & Recognition. Respects the existing visual language.
Design 2: Vibrant Evolution. Same concepts, more contemporary style.
Two AI-driven fitness products from the same team. Distinct visual identities built on a shared design system.
Evolve A.I. is AI-powered training and nutrition. Futuristic, sleek aesthetic to match the app.
Base Strength is personalized strength coaching. Heavier, higher-contrast, more disciplined identity.
Ten years at HIPB2B (2014–2024), a B2B agency. Creative Manager to Art Director to Director of Marketing & Creative.
Selected brand proof-of-concepts for enterprise engagements. Each a three-part campaign inside a target brand's identity: announcement email, landing page, downloadable whitepaper.
